An Effective Website Is An Ongoing Process
At this point, you have put allot time and energy into creating your perfect business website and if not, it would be our pleasure to help you with that as well. Many hours have been spent creating the content, choosing the perfect images, planning the perfect user experience and implementing all of the necessary tools to brand your business online. With all that being said, without regular website maintenance and updates, the effectiveness of your site falls short of its potential.
Much like a an engine needs to be properly maintained to operate at its peak performance, so does your website. You may find it advantageous to even upgrade and improve your existing features along the way. With so much competition out there you need to be sure your website stays up to date with the days technology or even better, ahead of the curve. There are many avenues you can take to make this happen, not just from a technology stand point, but also the content within the site.
With guidance from our creative design team and knowledgeable programmers, your project manager will work hand-in-hand with you to ensure that your site is kept up-to-date and relevant, allowing your business to maintain it's visibility on all of the popular search engines.
Why should I maintain my Website?
A website that has not been properly maintained can quickly become technologically outdated and start weigh negatively on your visitors first impression and experience with your business. Common problems begin to occur such as broken links (links that do not go anywhere), longer than average loading times and dated aesthetics as well as content, giving the visitor the feeling that your business is behind on the times or no longer available.
An ever present fact is that technology and the environment in which it works within can change within a blink of an eye, which means your web presence can become obsolete much faster than you realize. The relevancy of your website to popular search engines lessens overtime, pushing your placement further and further down without help maintaining a "pulse". A "pulse", as we describe it, is an ever present movement within the content or code of your site, showing the search engines movement and change. This helps reassure the referencing programs that your site is legitimate and to regularly check your website for relevant material
Unfortunately, to many website owners often neglect this side of website ownership and are stuck scratching their heads, trying to figure out why their web presence has stopped growing or all has together withered and died. While at times it can be a tedious task to complete, we assure you it is a necessary course of action.